We live in an age where design is everywhere — but meaning is often lost. Logos, graphics, and slogans are repeated, repackaged, and consumed until they no longer feel real. ACTUAL PRINT was created in response to that saturation.

Brand Name: ACTUAL PRINT

Launch Year: 2025

Project Type: Conceptual Streetwear Brand Development

Tagline: "This is not a design. This is ACTUAL PRINT."

ACTUAL PRINT is a silkscreen-based graphic label that documents actions instead of designing illusions. It is a conceptual response to the oversaturation of visuals in fashion, aiming to restore the value of real processes and tangible results. Each product is not just clothing but evidence of a print action. 

Philosophy ACTUAL PRINT exists to question the role of clothing in design culture.Rather than offering another opinion in the form of a graphic, it presents proof — literal prints that document their own existence. This is a brand rooted in literalism — the practice of expressing exactly what something is, rather than symbolizing it.In an age of digital illusion, ACTUAL PRINT insists on the physical.

/Proof of Print 

├── 001. ACTUAL_PRINT.TSH

├── 002. SAMPLE_0001.TSH 

├── 003. FRONT.TSH

├── 004. FILE_NAME.TSH 

├── 005. GRAPHIC_NOT_FOUND.TSH 

└──006. PRINTED_ONCE.TSH