SERENDIPITY is a premier designer cosmetics brand devoted to pursuing beauty that transcends mere aesthetics. This dedication extends beyond cosmetics to encompass fragrance, packaging, and spatial design. The brand strives to reinterpret and showcase its unique vision of beauty through diverse artistic expressions, including spatial design, objects, painting, and performance art.

The debut collection, titled 'MAN’S FEELINGS ARE ALWAYS PUREST AND MOST GLOWING IN THE HOUR OF MEETING AND OF FAREWELL,' draws inspiration from various settings: home, hotel, bookstore, and department store. Each fragrance captures the essence of these environments, encapsulating their unique ambiance. This sophisticated approach aims to evoke a sense of nostalgia and connection, inviting people into a sensory experience that transcends the ordinary.