YVES

YVES’ eyewear is a manifesto—a defiance of convention, a celebration of creativity, and a symbol of individuality. The moment you wear YVES, you embark on a journey of experiencing the world through a new lens. We don’t just change what you see, we transform how you see it, embodying the essence of visual liberation and redefining your perception of the world.

YVES is more than just a fashion accessory. We are avant-garde revolutionaries, confronting the wasteful practices of the fashion industry head-on. Our unwavering commitment to sustainability drives innovation rather than constraining style. By merging art, technology, and philosophy, we create eyewear that transcends categories and surpasses expectations.

The "The Eyes of the World" campaign has been designed to raise awareness of social issues and strengthen the connection between the YVES and consumers. The central visual of the campaign features a model wearing YVES, looking directly at the audience. This goes beyond mere fashion; the model's gaze delivers a powerful message that we must take responsibility for our actions and choices. The awareness that someone is watching us serves as a reminder not to be indifferent to the various social problems we encounter in our daily lives. This gaze encourages us to look at the world actively and reminds us that our actions can impact others.

The model's eyes emphasize the importance of diversity and inclusivity, reinforcing the idea that we are all part of a society made up of individuals with different backgrounds and experiences. This perspective urges each of us to become agents of social change. The "The Eyes of the World" campaign conveys a message to confront the realities we face and to share our perspectives and take action for a better world. VISIONAIRE and YVES are committed to creating a better future through visual design.