VISIONAIRE offers an extensive archive of graphics and 3D artworks. My collection, provides boundless opportunities for creative expression. Embracing a post-modernist approach to branding and storytelling, I cultivate innovative and sophisticated narratives. I draw inspiration from art to create works that resonate with a broader audience. -- Service -- Branding / Art Direction / Digital Design / Print / Motion Design & 3D Design -- Contact -- (+82) 10-7255- 9731 / hello@djchoi.xyz -- Website -- >>>>>djchoi.xyz <<<<<

VISIONAIRE strives for design that is for everyone. My goal is to create art and design that is easily accessible and understandable for everyone from diverse backgrounds and experiences. I value inclusivity and accessibility, aiming to incorporate elements that resonate with everyone.

BUILD A BRAND

#01 BRAND STRUCTURE

#A message framework is a structured system designed to consistently convey a brand's core messages, values, and goals. It ensures that the same message is maintained across all communications. This strengthens brand identity, builds trust with customers, and supports effective marketing efforts. By clearly defining who the brand is, what it stands for, and how it connects with its target audience, the message framework helps clarify the brand’s image and perception.

#VISUAL STYLE 

#BRAND TONE& VOICE

Understanding Core Message, Goals, and Target Audience Clearly

Developing a TONE and VOICE Framework

Tone refers to the conversational style a brand uses 

when communicating with its target audience.

Voice is the unique personality and style of the brand expressed through language and writing, aligned with the tone.

Planning and Structuring Communication Guidelines

To maintain a consistent tone and voice, it's essential to develop communication guidelines tailored to each channel or tier. This includes creating multiple examples and conducting studies to ensure the guidelines 

are effectively applied across all touchpoints.

DD